TikTok Video Ideas for Book Promotion
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Book Promotion Video Ideas
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
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Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
In summary, good video leverages video as a visual, cinematic tool, a way to translate the narrative of the book into moving images to establish an emotional connection with the audience. Bad videos are “too literal” in the sense that they show no overarching concept or understanding of tone or any creative vision for using the medium of video to their advantage. Instead, they try to cut and paste the book onto video, which makes the experience flat, and unintentionally humorous or just plain painful to watch. The key is to tease the audience, to communicate emotion without giving too much away. After all, the joy and purpose of reading a book are to allow the reader’s imagination to roam free, to create his or her own version of the world of the story and the characters.
Your book deserves more than a static post — it should captivate and intrigue readers. Imagine transforming your narrative into a dynamic, attention-grabbing video advertisement that pulls viewers in and sparks their curiosity within seconds. With the RenderLion Text to Video Generator, you can quickly and easily create stunning videos using your book description and images.
Book Fair Promotion Ideas
Social media is a powerful tool for book promotion, offering direct access to potential readers. This strategy involves crafting engaging content that showcases your book through visually appealing teasers, behind-the-scenes glimpses into your writing process, and interactive posts that build your author brand. Connecting authentically with your audience across various platforms is key.
Book blog tours and influencer partnerships are coordinated promotional campaigns. Authors partner with book bloggers, BookTubers, and literary influencers to review, feature, and promote their books. These partnerships leverage established audiences and credible voices within the book community to generate buzz and reach potential readers. This strategy offers a targeted approach to reaching readers already engaged with online book discussions.
Once you’ve built a solid online presence, consider running ads on platforms like Facebook, Instagram, and Amazon. These ads can help you reach readers who love books similar to yours. Start with a small budget and tweak your campaigns as you gather data.
As an author, you can speak to the organizer of your chosen book fair or festival and rent space. The terms and conditions (if any) are typically outlined in the agreement. Make sure to read the rental agreement before signing.